Wednesday, March 21, 2007

It's Their Own Fault

Good ol' McDonald's -- always bent out of shape because the truth pinches. Our arch corporation is going to try to get the definition of "McJob" changed so it does not have negative connotations.

The word first cropped up two decades ago in the Washington Post, according to the dictionary. But executives at Oak Brook, Ill.-based McDonald's say the definition is demeaning to its workers and say they'll ask dictionary editors to amend the definition.

Last time they tried to get it changed, Merriam-Webster gave them a thumbs-down:

In 2003, editors at the Merriam-Webster dictionary declined to remove or change their definition of "McJob" after McDonald's balked at its inclusion in the book's 11th edition. Instead, the Springfield, Mass. publisher said the word was accurate and appropriate.

I am pretty sure the Oxford English Dictionary will be able to resist whatever campaign McDonald's mounts.

A representative from the New York office of Oxford University Press, which publishes the Oxford dictionary, said nobody was immediately available to comment.

They were probably all in the back room rolling on the floor and laughing.

1 comment:

Bryan said...

The BBC covered this and I think McDonalds would be further ahead if their lead spokesman on the issue didn't sound like Herb Tarlek with a Cockney accent.